1988Midtown Manhattan, New YorkCommercial

712 Fifth Avenue

Joseph worked on a Fifth Avenue skyscraper whose shape was changed by a public preservation fight: dozens testified over whether the older buildings underneath it should survive.

712 Fifth Avenue — 712 Fifth Avenue photographed in 2008.

712 Fifth Avenue photographed in 2008.

Current view · 2008 · Photo: Americasroof · CC BY-SA 3.0 · Source

01The story

Why this project matters

Project identity
Verified
Kelly connection
Family source
Masonry scope
Strong

Rita’s list

Rita Bartscherer’s handwritten entry: Office Building - 712 Fifth Avenue — 1988

Transcription: Office Building - 712 Fifth Avenue — 1988

Recorded by Rita Bartscherer · Bartscherer family record

Entry

KM-196

Sheet

2 of two

As written

Office Building - 712 Fifth Avenue — 1988

At the 1985 Rizzoli landmark hearing, 34 speakers supported designation and 17 opposed it. The later tower incorporated the protected Rizzoli/Coty fabric rather than clearing the blockfront.

Why it matters

The record makes the preservation conflict tangible—not an abstract 'fight,' but a public hearing with sharply divided testimony that helped determine what Joseph ultimately built around.

02What Kelly did

What Kelly did here

Kelly connection

Family source

Scope confidence

Strong

Most likely the five-story solid masonry base, continuous masonry/concrete backing behind the stone veneer, and CMU/service masonry. Miller Druck is separately credited for Indiana limestone, so the visible limestone should not be assigned wholesale to Kelly.

This scope is recorded as strong, not documented. It is a disciplined reading of the building and the trade practice of the period, not a contract-level record of Kelly’s work.

03Who built it

The construction team

  1. 01Owner / client

    Taubman project entity

  2. 02Architect

    Kohn Pedersen Fox; SLCE Architects

  3. 03GC / construction manager

    Original GC/CM not yet identified

04What happened

What happened to it

Still standing / landmark-integrated office tower

What happens next

KPF returned three decades later to redesign the lobby and retail spaces. A 2023–24 repositioning restored and highlighted the Lalique glass, opened sightlines and created new glass-and-limestone public interiors.

On the map

712 Fifth Avenue, New York, NY 10019

Still standing / landmark-integrated office tower

Sources

2 citedOpen →
What this record rests on
  1. 01
    kpf.com

    712 fifth avenue

  2. 02
    commons.wikimedia.org

    File:712FifthNYC.jpg

Image credits

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Elsewhere in the archive

1951KM-014

260 Madison Avenue

Family list: “39th St and Madison Ave Office

Midtown Manhattan, New York

Still standing / being repositionedProject identified