1971Rego Park, Queens, New YorkCommercial

Queens Fashion Mall, Rego Park

A 1971 Queens retail project tied to pioneering architect Norma Merrick Sklarek.

Queens Fashion Mall, Rego Park — The original Rego Center shopping complex (Rego Center I), formerly an Alexander's department store, at the northwest corner of Queens Boulevard and 63rd Road in Rego Park, Queens. Photographed in 2019; a current view, not a construction-period photograph.

The original Rego Center shopping complex (Rego Center I), formerly an Alexander's department store, at the northwest corner of Queens Boulevard and 63rd Road in Rego Park, Queens. Photographed in 2019; a current view, not a construction-period photograph.

Current view · 2019 · Photo: Tdorante10 · CC BY-SA 4.0 · Source

01The story

Why this project matters

Project identity
Verified
Kelly connection
Family source
Masonry scope
Probable

Rita’s list

Rita Bartscherer’s handwritten entry: Queens Fashion Mall — 1971

Transcription: Queens Fashion Mall — 1971

Recorded by Rita Bartscherer · Bartscherer family record

Entry

KM-092

Sheet

1 of two

As written

“Queens Fashion Mall — 1971”

The Library of Congress preserves a Queens Fashion Mall project file dated 1970–73; a 1976 retail ad still lists the Gap at 'Rego Park, Queens Fashion Mall.'

Why it matters

The Queens Fashion Mall archive is a window into how shopping centers were imagined before construction. Raymond Loewy's papers preserve a 1970–73 project file, and the design team connects the scheme to Gruen Associates and pioneering architect Norma Merrick Sklarek. The surviving record may represent an unbuilt or transformed proposal rather than today's Rego Center—making Rita's entry a story about commercial ideas that changed on the way to the street.

02What Kelly did

What Kelly did here

Kelly connection

Family source

Scope confidence

Probable

Likely: most likely interior CMU/block shafts, service cores, fire-rated partitions and masonry backup; exterior brickwork is likely only if the project-specific facade was brick rather than stone, precast, metal or glass.

This scope is recorded as probable, not documented. It is a disciplined reading of the building and the trade practice of the period, not a contract-level record of Kelly’s work.

03Who built it

The construction team

  1. 01Architect

    Gruen Associates; Norma Merrick Sklarek associated with project

04What happened

What happened to it

Altered / original identity lost

On the map

Queens Boulevard, Rego Park, Queens, NY

Altered / original identity lost

Sources

4 citedOpen →
What this record rests on
  1. 01
    tile.loc.gov

    ms003009

  2. 02
    arccadigest.org

    norma sklarek faia honored

  3. 03
    savingplaces.org

    four more african american architects you should know

  4. 04
    worldradiohistory.com

    Phonograph Record 1976 01 R

Image credits
  • Tdorante10 · CC BY-SA 4.0 · Wikimedia Commons · Taken on 1

    The original Rego Center shopping complex (Rego Center I), formerly an Alexander's department store, at the northwest corner of Queens Boulevard and 63rd Road in Rego Park, Queens. Photographed in 2019; a current view, not a construction-period photograph.

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